In Lisbon, Portugal, the EFC Commercial, Innovation and Fans Club Connect event was held. The meeting focused on the development of commercial activities, innovation, and fan engagement in European football.

The main goal of the Lisbon event was to facilitate the exchange of experiences on how football clubs can ensure sustainable financial growth, adapt to digital transformation, and build stronger connections with fans.

As an international platform, the meeting brought together leaders of leading European clubs, commercial and marketing experts, as well as representatives from technology companies. Panel discussions highlighted topics such as fan engagement, global partnerships, ticketing technologies, and stadium experience development.

Qarabag Football Club was represented by Board Member Asif Asgerov, Head of Marketing and Communications Anar Haciyev, and Head of Operations Farid Agayev.

During the panel “Creating Fan Engagement – Beyond Points and Privileges”, Board Member Asif Asgerov delivered a presentation. He discussed Qarabag’s mobile application, recent developments, and loyalty initiatives, emphasizing that one of the key directions for modern football clubs is to provide real value to fans and build long-term emotional connections. Asgerov stated that a properly structured fan strategy positively impacts both the club’s brand value and commercial revenue.